??? ????????????? ??? ???? ?? ???????? ????? ???????????????? ?????????????; ???? ?????????? ?????? ?? ?????? ?? ????????; ???? ?????? ???????; ??? ??? ?????? ????? ???? ???????? ? ??? ???? ???????? ?? ???????? ??? ????????;info are conceptualised as being able to be diminished into pure communicative data, in a way separable from their substance s